About
Learn more about Hanna XP Consulting
Hanna XP Consulting was founded in 2012 by Bettina Hanna.
We are proud to be a woman-owned business.
We specialize in customer-focused growth strategies, impactful marketing and coaching services. We bring a customer-focused perspective to organizations as the springboard for growth.
We create new solutions for your customers’ needs designed in the way only your organization can offer. By identifying and understanding both your ideal customers and your organization’s capabilities, we develop strategies to acquire new customers, retain current ones, and maximize growth.
We focus on solving complex challenges in collaboration with our clients’ cross-functional team. Our fractional model makes it easy for you to access customized, high-impact support precisely when and where you need it. We provide leadership to our clients’ teams, or, if more support is needed, we can bring a full team.
A core component of our growth approach is leveraging the talents within your team while addressing your unique business challenges. We meet your team where they are, acting as both a strategic player and coach to guide the work. By “teaching your team to fish,” we help them acquire the skills they need to succeed beyond our engagement.
At Hanna XP Consulting, we don’t just deliver results—we help build the foundation for sustained success by equipping your team to thrive long after our work together concludes.
.jpg)
Anyone who knows me will tell you that I am all about results. I have spent my career tackling tough challenges at organizations. I’ve created breakthrough growth plans that achieved 10x growth where 2x was a distant wish. I’ve designed best-in-class marketing plans that grew market share and raised awareness 10x. And I’ve rebuilt marketing capabilities for future growth, while transforming stressed-out workers on dysfunctional teams into energized top talent on high-performing teams. I am relentless in delivering powerful results by harnessing an understanding of the customer that will drive growth.
My career story starts with where I’m from. I’m a born and raised Chicagoan, a city full of heart and grit. Chicagoans, especially if they are Cubs fans like me, need to be resilient. And look to the future. I’ve infused those traits into my career as I grew big brands like General Mills and McDonald’s at agencies, led a Fortune 50 brand at Best Buy, and then launched Hanna XP Consulting for organizations looking for a partner in transformational growth. Along the way I became a three-time Effie award winner for designing ad campaigns that drove results.
No matter where I’m at, I thrive in a diverse environment. I’m a second-generation Greek American, and I’m married to a first-generation Egyptian. And yes, the food at our house is amazing! We have two daughters, two sons with Latin American heritage, and a rescue dog named Rocket who is a champion wiffle-ball chaser.
I look forward to meeting you!
MANAGING PARTNER
Bettina Hanna
.jpg)