Experience

“Bettina was instrumental in the transition of Carlson’s loyalty team to a new structure over the course of a year. Bettina’s key strengths are the versatility and strength of her leadership across marketing disciplines…she is highly skilled at owning global team leadership roles, running a $1B business, developing marketing communications and branding, and spearheading large strategic initiatives.”

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 – VP, Global Integrated Marketing, Hospitality B2C/B2B

“Bettina is the best brand strategist/marketer I have ever worked with! When our team at IMPACT made the decision to move from a regional focus to a national focus, I knew that Bettina was the right person to get us there. While at IMPACT she helped us re-define the brand for future growth with a new name, a growth plan and a new "look" and creative campaign. We’ve just reached the one year anniversary of our new brand launch and are having great success. Bettina…really helped us see new possibilities in a way that not only addressed our immediate needs, but set us up for future growth right out of the gates.”

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 – Board Member, Non-Profit

“Bettina came on as interim CMO and immediately demonstrated her skills both as a leader and a marketing technologist. The marketing team instantly aligned with her: she was organized and direct; she evaluated the business very quickly and added clarity and a clear sense of purpose from day one…I would recommend her in an instant.”

 – VP Human Resources, eCommerce/Retail/B2B organization

“Bettina is a ROCKSTAR when it comes to helping teams grow and building up marketing structure! 10/10 recommend.”

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 – Marketing Manager, Health and Wellness startup

“Bettina stepped in to lead our marketing strategy team at Allina Health during a period of significant change and evolution. I can’t think of a better person for that job! She brought clarity from chaos and leveled up the work our team produced by introducing new strategies, frameworks and ways of working that increased role clarity, collaboration and drove results.”

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 – Marketing Manager, Health Care network

“Bettina is a pro! Bettina brought leadership and expertise to our young organization and spent time mentoring others on the marketing team.”

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 – Executive Director, Health & Wellness startup

“I’ve had the distinct pleasure of working directly with Bettina Hanna at two organizations…Bettina fostered new cross-functional partnerships across teams to evolve the digital app experience and supporting campaign. Her ability to indirectly lead and coach adjacent and complementary colleagues was key to ensuring a digital app experience that met both consumer needs and business and operational priorities. Bettina…is the person you need to lead and inspire in ways that lift up teams to be their best!”

 – Director, Insights and Analytics, Health Care network

“Bettina is a people leader that contributed significantly to our transformational efforts in the digital and loyalty marketing space for our hotel group. Her attention to detail, operational agility, and big picture benefits drive were very instrumental to helping us deliver some strong results. I strongly recommend Bettina to any company that is looking to transform.”

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 – Chief Marketing Officer, Hospitality B2C/B2B

“Bettina collaborated and energized the team as we introduced attitudinal segmentation, including significant work on opportunity sizing and practical application of segment to the brand and service lines.”

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 – VP Insights and Analytics, Health Care network