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Services

Create a customized plan with Hanna XP Consulting to achieve your organization's goals

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Growth Strategies

CUSTOMER-DRIVEN PATHS TOWARD GROWTH

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Customer Insights

Most organizations serve multiple customers. Defining those customers, their needs and their growth potential are critical inputs to strategic planning. Does your team have clarity on the customers that they serve–including customers, prospects, and employees, to name a few? What is the revenue each customer group delivers today, and what is future revenue potential?  

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What we’ll address: 

  • Who are the customers of importance to your organization? What are their characteristics and needs? 

  • How is each customer important? 

  • What is the financial contribution from each group today? 

  • What should it be in the future?

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Strategic Plan

Create a strategic plan that details not only financial growth goals, but how you will achieve them given market trends, competitive presence and audience focus.  

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What we’ll address: 

  • Which customers do you need to acquire? Retain? Grow? 

  • What financial benefit (or other benefit) must each customer group contribute? 

  • How will your established business lines support growth?  

  • What will new innovations contribute?

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Positioning

Articulation of your unique benefit that will win customers and set your business apart from competition. Discover and articulate your unique messaging to communicate your benefit to your audience. 

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What we’ll address: 

  • Who do you serve?  

  • How are competitors winning your customers?

  • What is the unique benefit that your organization provides?  

  • How do you deploy this position to drive greater results in market and internally with employees? 

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Innovation Development

Provide leadership to your team in the identification and development of transformative growth initiatives, defining and developing them with the core user in mind. How will the new initiative differentiate and succeed in market? How will cross-functional teams support and integrate their work? 

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What we’ll address: 

  • What is the process to generate and evaluate innovation concepts? 

  • How can our brainstorming ensure we develop winning new concepts?

  • How will a new initiative differentiate and succeed in the market?  

  • How will cross-functional teams support and integrate in the product development process?

Let's Build Your Custom Plan

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Marketing

CUSTOM DESIGN YOUR CAPABILITY AND HOW YOU MAXIMIZE IMPACT 

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Marketing Capability Design

Design the key components needed for marketing team success in achieving organizational goals. Address organizational structure, roles, external partnerships, with near- and long-term views.  

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What we’ll address: 

  • What are the critical marketing functions for your organization?  

  • What marketing functions are needed in the short term, versus long term?  

  • What should you develop internally versus outsource? 

  • How does your talent assessment align with capability needs? 

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Brand Strategy and Architecture

Define how to represent your brand, line extensions, or portfolio of brands, both now and in the future. Gain clarity on the relationship between brands. May include legacy brands, donor support, regional variation, integration and fit of acquisitions. 

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What we’ll address: 

  • What do your core audiences think about your brand? 

  • How do perceptions of your brand compare to competitor brands? 

  • Does your current brand have a positive or negative impact on your goals?

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Marketing Plan Development and Execution

Design the marketing plan goals, strategies, tactics and performance metrics necessary to achieve business goals. This foundational plan provides guidance on required marketing investment, and optimal investment strategies and channels to maximize return. 

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What we’ll address: 

  • How effective are current marketing efforts in supporting business goals?  

  • What market trends, competitive trends and audience insights should we prioritize for the future? 

  • How do we define, size and prioritize our key audiences so we can focus accordingly? 

  • How do we translate positioning into a messaging plan for each audience? 

  • What channels will be most effective to reach your audiences? 

  • How do we measure success?

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Coaching

UNLOCK YOUR TEAM'S FULL POTENTIAL

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High Performance Team Development

Coach leaders and team members to achieve more personally and as a team, improving culture and lifting business performance.

 

What we’ll address: 

  • How successful is your team in achieving your goals? 

  • What’s getting in the way? 

  • What is needed to improve team performance?

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